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Website Telly’s blog has published a great entry regarding video tone.
What is to be the overriding impression that your video gives your viewers? Is it that your business is full of happy-go-lucky individuals? Do you want visitors to your video to feel that you’re expensive, cheap, cheerful, upright and professional…? Or is a solid reputation with years of specialist experience that you need to communicate? Taking an objective view of how your business is perceived by others and balancing that with how you position it will avoid wasting energy by reinventing yourself. Once you understand the optimum profiling of your business you can move to the next step of ensuring your forthcoming video embellishes those organisational characteristics.
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